An Overview
In the vast Indian IT industry, distribution of products and services account for around $18 billion. Most brand owners reach their customers/consumers through a massive ecosystem of distributors and reseller partners.
There are currently more than 10 Pan-Indian IT distribution houses in the country. They cater to more than 30,000 reseller partners for all their needs of hardware, software, platforms and services. To reiterate the key financial indicator, more than Rs. 140,000 crores worth of revenue is funnelled through this ecosystem of distributors and resellers.
TDAI is a humble attempt by the IT distributors of India to bring about coherence in business through positive reinforcement in business practices and effective coordination between the various pillars of the industry.
