Bringing the IT Channel Community up to speed with technological advancements and evolutions and guiding them on the path to monetisation.
Fostering collaboration between Vendors, Distributors and Resellers for New Engagement Opportunities :
Facilitating launch of new Vendors, new products & services and new ways of going to market through effective handshake and synergistic working.
Addressing Operational Issues through better Leverage and Coordination
Always exploring solutions to be leveraged by the entire channel eco-system to tackle day-to-day challenges – operational or transactional viz. taxation, credit, collection, banking, etc
Providing a Single Window for Solutions to Complex Issues
Anchoring as a universal representative with a single-window to address industry-related problems; representing the interests of technology distributors with regulatory bodies and fora; partnering with complementary industry bodies such as FICCI and MAIT for furthering the cause of all technology community stakeholders.