Objectives

  • Spotlighting Industry Trends with Insights : 
Bringing the IT Channel Community up to speed with technological advancements and evolutions and guiding them on the path to monetisation.

 

  • Fostering collaboration between Vendors, Distributors and Resellers for New Engagement Opportunities : 
Facilitating launch of new Vendors, new products & services and new ways of going to market  through effective handshake and synergistic working.

 

  • Addressing Operational Issues through better Leverage and Coordination 
Always exploring  solutions to be leveraged by the entire channel eco-system to tackle day-to-day challenges – operational or transactional viz. taxation, credit, collection, banking, etc

 

  • Providing a Single Window for Solutions to Complex Issues 
Anchoring as a universal representative with a single-window to address  industry-related problems; representing the interests of technology distributors with regulatory bodies and fora; partnering with complementary industry bodies such as FICCI and MAIT for furthering the cause of all technology community stakeholders.