Executive Member

Mr. Sanjiv Krishen

President, TDAI

With over 45 years of experience in the IT industry, Mr. Krishen is currently the Chairman of Iris Computers. He has had managerial experience with multinational and Indian corporations of repute such as IBM, IDM. He is a visionary who sets high standards of commitment and dedication. He founded Iris Computers Ltd in 1996. It is through his dynamism and foresight that Iris has been able to achieve a tremendous rate of growth over the years.

He has also had International experience at top management level in multinational distribution companies offering IBM, Apple, Compaq, AT&T, Paradyne Data Communications, before launching Iris Computers Ltd. as the founder Chairman of the company.


Mr. Neogi P

Vice President, TDAI

Mr P. S. Neogi is a 1981 batch Mechanical Engineering graduate from BITS-Pilani, having an overall professional experience of 34 years in various industries.

Starting his career in Larsen & Toubro, India’s premier Engineering Company, Neogi was employed with M/s Elof Hansson (India) Private Limited; one of Sweden’s largest trading houses, as a Marketing Manager, before joining Redington

He joined Redington Singapore in 1992, handling its Epson, Intel and NEC businesses. He joined the Company’s Indian operations in 2000, as Sales Manager (East & South) and in 2006 was entrusted the responsibility of driving the Company’s IT Distribution business as the President of IT Division.

Neogi continues to handle the overall business responsibilities of Redington India’s IT Distribution business as its Joint Chief Operating Officer

A Mechanical Engineering graduate from BITS-Pilani, Mr Neogi has overall professional experience of 33 years in various industries. Prior to joining Redington, he was employed with M/s Elof Hansson (India) Private Limited; one of Sweden’s largest trading houses, as a Marketing Manager.


Mr. K. K. Choudhary

Secretary, TDAI

With over 25 years in the Information Technology Distribution Industry, Krishna Kumar Choudhary brings his core experience to TDAI. A commerce graduate with a degree in Chartered Accountancy, KK Choudhary started Rashi Peripherals in 1989. The journey of Rashi, from importing and reselling various IT products to stepping into the core distribution sector of Information Technology has been possible with the strategic and entrepreneurial skills of KK Choudhary. Today, Rashi Peripherals is amongst the top 10 Distribution companies in India and distributes over 20 top brands through its 50+ branch locations across India in Information Technology and Communication products.


Mr. Atul Mehta

Treasurer, TDAI

Atul H Mehta, is a Founder, and present  Chairman and Managing Director of Compuage Infocom Ltd. A very seasoned executive, Atul has lead Compuage to become a leading IT and Mobility Products Distribution Company in India.

Atul has completed his Bachelors of Commerce from University of Mumbai before achieving his Masters in Business Administration from University of Portland, USA.